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Morny Freres, 201 Regent Street, London

Posted in Historical articles, History, London, Trade on Wednesday, 31 July 2013

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Morny Freres, picture, image, illustration

Morny Freres at 201 Regent Street

Morny Freres was an elegant pharmacy and parfumier which was originally called Morny, a grand and airy French-sounding name which was actually the nickname for a racehorse called Mornington. From Morny in New Bond Street, the shop moved to Regent Street and traded under the fake aristocratic name de Morny, which in 1918 was changed yet again to Morny Freres, presumably to create an even grander Parisian impression. In fact it was founded by an English chemist called Sidney F. Goss who was interested in creating perfumes, and during its early years the fragrances were named after composers, musical composition titles and themes. In the Twenties its most popular perfume was Chaminade, so called as a tribute to the French female pianist and composer, Cecile Chaminade.

Many more pictures of shops and buildings on Regent Street can be found at the Look and Learn picture library.

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