Newsletter No. 4, 23 November 2007
We have launched an online shop in conjunction with Amazon! All the items have been thoughtfully chosen to be consistent with the content, ethos or era of Look and Learn. Categories cover books, music, film and TV, audio, and toys & games.
On anything you buy from Amazon after visiting our shop, we receive a small commission, at no cost to you. So if you are planning doing some Christmas shopping on Amazon.co.uk, be sure to start at lookandlearn.com/shop!
And look out too for the fun, animated shop advertisements on our web site. You might spot something unexpected happen to the logo!
The wonderful Bumper Book is now available in most good bookshops, though it is sometimes hidden away under children’s reference or, a little strangely, humour.
As one reviewer put it: “All in all this book is a must have, a great book to dip into, a great resource for creatives seeking visual references, the most palatable aid to homework conceivable and a beautiful book to have on your shelves.”
A number of people have written to ask how much overlap there is between the book and the new series of 48 issues of Look and Learn. The answer is that over two thirds of the 256 pages of the Bumper Book are new (ie additional to the 1,152 pages of material to be included in the 48 issues of the magazine). We feel sure that anyone who is enjoying the magazine will not want to be without the Bumper Book.
In the last newsletter I mentioned that our short-term target was to overtake London’s National Gallery in terms of number of pictures. We are now at over 2,500, against the National Gallery’s 2,300.
Every month we are astonished by the quality of some of the winning pictures, which have come from places as far afield as Australia, India, the Philippines, Malaysia, South Korea, Russia, the Netherlands, USA, Canada, as well as England and Wales.
We have also recently enhanced our IT system so that entrants can print out a handsome personalised participation certificate, which incorporates their picture. We have also upgraded our winners’ certificates which, we think, would be worth competing for even if there were not also generous cash prizes.
Look and Learn’s great asset is the rights to some half a million wonderful illustrations. We are gradually making more and more of the illustrations available, and the number of pictures in the free online Picture Library is now over 21,000. In recent weeks we have found ourselves adding some wonderful “transportation” pictures: ships, trains and aircraft by John S Smith and aircraft by Wilf Hardy.
A selection of images from the picture library are now available to order as high quality prints. You can choose from over 1,000 of our most beautiful images. All are available in three sizes, on either either paper or canvas, and can be supplied framed or unframed. Prices start at £30 for a 40 x 40cm print. We have partnered with the Bridgeman Art Library, one of the world’s foremost suppliers of fine art images, to bring you this service.
Please explore our images on the Bridgeman art on demand site. However, if there is a particular image that you are after which is not yet on the Bridgeman site, please feel free to email email@example.com and we will do our best to provide you with it at a similar price.
I have recently written to all those who either have or gave a subscription to the first 24 issues of Look and Learn asking them to subscribe for the second 24 issues (ie issues 25-48). If by any chance you have not received a letter, please call our subscription hot line on 0870 428 1398 or, from abroad, +44 1795 412 889.
Prices are unchanged. I should also mention that you can still buy a subscription for the whole series of 48 issues, in which case the first thing you will receive is all the back issues.
London Brand Licensing Show
Look and Learn’s income – all of which is used to support our “pro bono” objectives – comes mainly from licensing and publishing royalties, together with magazine subscriptions. This October for the first time we took a stand at the Brand Licensing Show in Olympia in conjunction with the Bridgeman Art Library who are our image licensing agents. This show has given rise to all sorts of interesting and potentially profitable prospects about which we hope to be able to say more in future newsletters.
Thank you for your interest in Look and Learn. Finally, I would urge you again to order yourself a copy of The Bumper Book of Look and Learn for Christmas!
Laurence Heyworth, Publisher
Look and Learn Magazine Ltd